Ignite—a student-run organization that represents students at Humber College and the University of Guelph-Humber—wanted to create a social campaign to inform students about the no-cost services they provide. Ignite let us know that the target demographic interacted with Instagram stories much more than any other Ignite social platform. With that in mind, we set out to produce these spots to be fun, humourous situations that students could relate to and would feel compelled to engage with through the poll function.